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Flash Floods and Ripples: The Spread of Media Content through the Blogosphere

Flash Floods and Ripples: The Spread of Media Content through the Blogosphere

This video was recorded at 3rd International AAAI Conference on Weblogs and Social Media (ICWSM), San Jose 2009. Blogs are a popular way to share personal journals, discuss matters of public opinion, pursue collaborative conversations, and aggregate content on similar topics. Blogs also disseminate new content and novel ideas to communities of interest. But how does content spread across these communities, what kinds of content spreads, and at what rate? This paper presents an analysis of the network structure and the spreading patterns of media content in the blogosphere. Based on 8.7 million posts in 1.1 million blogs across 15 major blog hosting sites, we show that the network structure of blogs is different from that of other online social networks: most links are unidirectional and the... Show More

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