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Analyzing Patterns of User Content Generation in Online Social Networks

Analyzing Patterns of User Content Generation in Online Social Networks

This video was recorded at 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Paris 2009. Various online social networks (OSNs) have been developed rapidly on the Internet. Researchers have analyzed different properties of such OSNs, mainly focusing on the formation and evolution of the networks as well as the information propagation over the networks. In knowledge-sharing OSNs, such as blogs and question answering systems, issues on how users participate in the network and how users ``generate/contribute'' knowledge are vital to the sustained and healthy growth of the networks. However, related discussions have not been reported in the research literature. In this work, we empirically study workloads from three popular knowledge-sharing OSNs, including a blog system, a social bookmark sharing network, and a question answering social network to examine these properties. Our analysis consistently shows that (1) users' posting behavior in these networks exhibits strong daily and weekly patterns, but the user active time in these OSNs does not follow exponential distributions; (2) the user posting behavior in these OSNs follows stretched exponential distributions instead of power-law distributions, indicating the influence of a small number of core users cannot dominate the network; (3) the distributions of user contributions on high-quality and effort-consuming contents in these OSNs have smaller stretch factors for the stretched exponential distribution. Our study provides insights into user activity patterns and lays out an analytical foundation for further understanding various properties of these OSNs.


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