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Mining Rich Session Context to Improve Web Search

Mining Rich Session Context to Improve Web Search

This video was recorded at 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Paris 2009. User browsing information, particularly their non-search related activity, reveals important contextual information on the preferences and the intent of web users. In this paper, we expand the use of browsing information for web search ranking and other applications, with an emphasis on analyzing individual user sessions for creating aggregate models. In this context, we introduce ClickRank, an efficient, scalable algorithm for estimating web page and web site importance from browsing information. We lay out the theoretical foundation of ClickRank based on an intentional surfer model and analyze its properties. We evaluate its effectiveness for the problem of web... Show More

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