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On the Quality of Inferring Interests From Social Neighbors

On the Quality of Inferring Interests From Social Neighbors

This video was recorded at 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Washington 2010. This paper intends to provide some insights of a scientific problem: how likely one's interests can be inferred from his/her social connections -- friends, friends' friends, 3-degree friends, etc? Is ``Birds of a Feather Flocks Together" a norm? We do not consider the friending activity on online social networking sites. Instead, we conduct this study by implementing a privacy-preserving large distribute social sensor system in a large global IT company to capture the multifaceted activities of 30,000+ people, including communications (e.g., emails, instant messaging, etc) and Web 2.0 activities (e.g., social bookmarking, file sharing, blogging, etc). These... Show More


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