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MERLOT Account Details

Natalie Smoley

Adjunct Professor
LaSalle University

Email:	Please login to view contact information
Primary Discipline:	Business / E-Commerce
Member Type:	Faculty
Last Login:	Jun 17, 2008
Member Since:	Jun 17, 2008

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Affiliations

LaSalle University (Education, 4 Year/4 Year + Grad, PA, United States) - primary

Contact Information

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Address:	237 Chestnut Street Philadelphia , PA 19106 US

Skills and Interests

Business/Marketing/Business Marketing (Expert)
I've been working professionally in marketing/communications/PR for 18 years. For the past 2 1/2 years, I have been an executive at DSC Advertising in Philadelphia, specializing in B-to-B full service marketing. My personal expertise is in bank marketing.

Business/Marketing/General (Expert)

Business/Management/Project Management (Expert)

Business/Marketing/Advertising (Expert)

Business/E-Commerce (Intermediate)

Education History

MA Bilingual/Bicultural Studies of Spanish (05/1996) LaSalle University

BA Journalism/Public Relations (05/1988) Temple University

Positions

Vice President, Marketing & Public Relations, Account Executive ( 03/2006 - Current ) DSC Advertising

Adjunct Professor, English Department ( 08/2007 - Current ) LaSalle University

Vice President, Marketing & Public Relations ( 01/2003 - 03/2006 ) Franklin Mint Federal Credit Union

Vice President Marketing & Communications ( 08/1999 - 12/2002 ) First Penn Bank

Advertising Manager, Assistant Vice President ( 08/1999 - 12/2002 ) Police and Fire Federal Credit Union

Public Relations Coordinator ( 10/1990 - 09/1995 ) Marketing, Communications & Bright Ideas

Program Coordinator ( 03/1989 - 09/1990 ) Leukemia Society of America

Publications

Smoley, Natalie P.. (2004 - 2007). Choices Magazine.

Honors and Awards

Bronze Award (12/2007)
The Marketing Association of Credit Unions award for Bronze "Choices" - Issues 2 and 3, 2007, Franklin Mint Federal Credit Union

Best Newsletter (06/2007)
NAFCU (National Association of Federal Credit Unions) 2007 Award for Choices -- Issue 2, 2006, Franklin Mint Federal Credit Union

Sigma Delta Pi National Honors Society (05/1996)
Inducted into Sigma Delta Pi through LaSalle University

Teaching Experience

English 107 - College Writing I (Fall 2007)
LaSalle University -English Composition
Instructed students of various skill levels on the key components to developing essays and proper writing methods using MLA style.

English 108 - College Writing II (Winter 2008)
LaSalle University -English Composition

English 108 - College Writing II (Spring 2008)
LaSalle University -English Composition
Instructed students of various skill levels on the development of a research paper. Coursework entailed elements of critical thinking, paragraph structure and MLA style.

Guest Instructor, Delaware County PA High Schools (Winter 2006)
Springfield H.S., Upper Darby H.S., Interboro H.S. -Introduction to Marketing
Presented an overview of marketing and communications to high school seniors highlighting actual assignments and materials.

Employee Training (Spring 2006)
Franklin Mint Federal Credit Union -Marketing & Sales
Created, implemented and presented monthly sales training seminars for frontline employees.

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