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Personal Collection Detail View

General Marketing Resources

by Suzanne Nasco
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Basic concepts of marketing

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The Marketing Plan Explorer

Added 03/20/2009
marketing plan resource; to be used at MBA level throughout semester


Added 03/20/2009

Forecasting for Educators

Added 03/20/2009
Scott Armstrong good source for presenting demand forecasting lecture

Core Concepts of Marketing

Added 03/20/2009
open textbook, pdf format has end of chapter cases
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