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MERLOT II


    

Personal Collection Detail View


General Marketing Resources

by Suzanne Nasco
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Description:
Basic concepts of marketing

Authorized users only:


1.

The Marketing Plan Explorer


Added 03/20/2009
marketing plan resource; to be used at MBA level throughout semester
2.

QuickMBA/Marketing


Added 03/20/2009
3.

Forecasting for Educators


Added 03/20/2009
Scott Armstrong www.forecastingprinciples.com good source for presenting demand forecasting lecture
4.

Core Concepts of Marketing


Added 03/20/2009
open textbook, pdf format has end of chapter cases
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