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MERLOT II


    

Personal Collection Detail View


Case Studies (MBA)

by Suzanne Nasco
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Description:
for MBA level.

Authorized users only:


1.

Is Innocent's Halo Slipping?


Added 03/20/2009
Green mktg, brand image. Short case, 1 page, with 3 questions at end. From "Tutor2U.com" website with lots of short cases.
2.

Marketing Cases


Added 03/20/2009
17 marketing cases, with 5 forecasting problems. .pdf format
3.

Short Cases for International Marketing


Added 03/20/2009
6 short cases on intl mktg
4.

Marketing and Advertising Case Studies


Added 03/20/2009
examples of advertising problems "solved" by a consulting firm, but can be used in class as examples (check for recency...)
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