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MERLOT II



        

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Principles of Marketing

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Course ePortfolio Description:
The Principle of Marketing class is normally required by all business majors as part of the business core. The materials in this collection all come from one source, Louise Ripley of York University. The support materials were designed to support the Kotler Introduction to Marketing course and thus contain very interactive materials for the basic marketing class.
Course: Principles of Marketing, Introduction to Marketing.
Date Added to MERLOT: September 29, 2009

Prerequisites

Pedagogy Approach & Learning Outcomes

Assessment & Other Info

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1.
Bookmarked 09/29/09
This module on Introduction to Marketing, part of a Principles of... More
2.
Bookmarked 09/29/09
This site is a study guide for the understanding of strategic... More
3.
Bookmarked 09/29/09
This module includes material relevant to the marketing environment,... More
4.
Bookmarked 09/29/09
This module outlines the major areas of marketing research and... More
5.
Bookmarked 09/29/09
This module incorporates stand-alone slides, with partial or total... More
6.
Bookmarked 09/29/09
This module provides an understanding of how markets are segmentation... More
7.
Bookmarked 09/29/09
This material provides information on Product and Branding Strategy... More
8.
Bookmarked 09/29/09
This module focuses on pricing and contains basic pricing theory along... More
9.
Bookmarked 09/29/09
This material provides a brief overview of the role of distribution... More
10.
Bookmarked 09/29/09
This module on Promotion focuses on promotion, integrated marketing... More
11.
Bookmarked 09/29/09
The assignment is to complete an on-line abbreviated marketing plan... More