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MERLOT II


    

Personal Collection Detail View


Business Open Source Texts

by Gerry Hanley
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Description:
Evaluation of content for program - supplementary texts, student texts

Authorized users only:


1.

eMarketing: The Essential Guide to Online Marketing


Added 11/18/2009
Internet Marketing PDF Download - (Attribution-Noncommercial-Share Alike 3.0) All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.
2.

Core Concepts of Marketing


Added 11/18/2009
Introduction to Marketing PDF download - (Attribution 3.0) Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated Marketing and Newsline boxes, and the end of chapter cases.
3.

Electronic Commerce: The Strategic Perspective (2nd ed.)


Added 11/18/2009
eCommerce/eBusiness PDF download - (Attribution-Noncommercial-No Derivative Works 3.0) This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
4.

Accounting I


Added 11/18/2009
Basic Accounting Online Text - (Attribution-Noncommercial-Share Alike 3.0) he purpose of accounting is to provide a means of recording, reporting, summarizing, and interpreting economic data. In order to do this, an accounting system must be designed. A system design serves the needs of users of accounting information. Once a system has been designed, reports can be issued and decisions based upon these reports are made for various departments.
5.

Accounting II


Added 11/18/2009
Accounting II Online HTML This course is a review of concepts of how accounting is designed to help management make its most important financial decisions. It start by reviewing the principles that should guide accounting in order to serve the purpose for which accounting is designed.
6.

Financial Analysis


Added 11/18/2009
Online HTML - (Attribution-Noncommercial-Share Alike 3.0) This is an advanced professional course intended for individuals working in banks, investment companies, stock brokers or large corporate finance departments. There are three distinct parts: the first four chapters review approaches to valuation of financial assets; the next nine chapters cover one aspect of the firm operations and draw conclusions on the implications for the value of the firm to investors; the last two chapters incorporate economic forecasting to assessment of firm's strategy.
7.

Introduction to Economic Analysis


Added 11/18/2009
Introductory Econmics PDF download - (Attribution-Noncommercial-No Derivative Works 3.0) This textbook presents introductory economics ("principles") material using standard mathematical tools, including calculus. It is designed for a relatively sophisticated undergraduate who has not taken a basic university course in economics. It also contains the standard intermediate microeconomics material and some material that ought to be standard but is not. The book can easily serve as an intermediate microeconomics text.
8.

Microeconomics


Added 11/18/2009
Microeconomics Online HTML This course is a review of major topics of microeconomics. It deals primarily with the behavior of participants in various types of markets. Goals, attitudes and actions of users and providers of resources are studied. Emphasis is placed on potential harm of certain strategies and on corrective government policies. The concepts of the course are extended to the international trade and finance context.
9.

Macroeconomics


Added 11/18/2009
Macroeconomics Online HTML The purpose of this topic is to look at the nature and purpose of the science of economics. The methodology is studied. A distinction is made between positive (or descriptive) economics and normative (or political) economics. Different branches of economics are classified. Some pitfalls of economic analysis are mentioned.
10.

Principles of Entrepreneurship


Added 11/18/2009
Online HTML This page introduces the first eight of what eventually will be a series of 21 one-page primers on the fundamentals of entrepreneurship. It discusses the essentials for building and running a business from the planning stages to marketing a product.
11.

New Rules for the New Economy


Added 11/18/2009
Online HTML But while the fast-forward technological revolution gets all the headlines these days, something much larger is slowly turning beneath it. Steadily driving the gyrating cycles of cool technogadgets and gotta-haves is an emerging new economic order. The geography of wealth is being reshaped by our tools. We now live in a new economy created by shrinking computers and expanding communications.
12.

Introduction to Psychology


Added 11/18/2009
Wikibooks / PDF download - (Attribution-Noncommercial-No Derivative Works 3.0) Psychology is an academic and applied discipline involving the scientific study of mental processes and behavior. Psychology also refers to the application of such knowledge to various spheres of human activity, including relating to individuals' daily lives and the treatment of mental illness.
13.

Psychology: A Student Friendly Approach


Added 11/18/2009
PDF chapter Downloads
14.

Social Psychology Wikibook


Added 11/18/2009
Wikibooks - Online - (Attribution-Noncommercial-No Derivative Works 3.0) Social psychology is the study of how individuals perceive, influence, and relate to others. According to Gordon Allport's classic definition, social psychology is an attempt to understand and explain how the thought, feeling, and behavior of individuals is influenced by the actual, imagined, or implied presence of others. By imagined or implied presence, Allport is suggesting that the effects of social influence are felt even when there are no other people about.
15.

Online Statistics: An Interactive Multimedia Course of Study


Added 11/18/2009
Online HTML Online open textbook with interactive labs but none of the labs are tab-through so not ADA compliant, inaccessible to visually impaired users
16.

Statistics, Probability, and Data Collection Wikibook


Added 11/18/2009
Wikibooks - Online Area of applied mathematics concerned with the data collection, analysis, interpretation and presentation.
17.

Introductory Statistics / Collaborative Statistics


Added 11/18/2009
Basic Statistics PDF download / Online - (Attribution 3.0) Collaborative Statistics was written by Barbara Illowsky and Susan Dean, faculty members at De Anza College in Cupertino, California. The textbook was developed over several years and has been used in regular and honors-level classroom settings and in distance learning classes. This textbook is intended for introductory statistics courses being taken by students at two– and four–year colleges who are majoring in fields other than math or engineering. Intermediate algebra is the only prerequisite. The book focuses on applications of statistical knowledge rather than the theory behind it.
18.

SPSS for Windows 16.0: A Basic Tutorial


Added 11/18/2009
SPSS PDF download - (Attribution-Noncommercial-Share Alike 3.0) This OPEN TEXTBOOK is intended for those who want to learn the basics of SPSS (Version 16). This book can be used as a text in a class or by those working independently. It was written as a tutorial. Each chapter has instructions that guide you through a series of problems, as well as graphics showing you what your screen should look like at various steps in the process. The data set that accompanies the text, GSS06A, can be downloaded from this website. The data have been weighted by the variable (wtss) that is provided by the National Opinion Research Center at the University of Chicago. There are also exercises at the end of each chapter for further practice and more exercises and teaching modules at this same web site. In order to use the software that you will need for this book, you will either have to purchase SPSS or find a computer laboratory in which SPSS has been installed. Most colleges and universities have labs where you can use SPSS. If you purchase SPSS, we suggest you buy the Graduate Pack.
19.

Introduction to Social Networking Methods


Added 11/18/2009
Online HTML - (Attribution-Noncommercial-No Derivative Works 3.0) This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text relies heavily on the work of Freeman, Borgatti, and Everett (the authors of the UCINET software package). The materials here, and their organization, were also very strongly influenced by the text of Wasserman and Faust, and by a graduate seminar conducted by Professor Phillip Bonacich at UCLA. Many other users have also made very helpful comments and suggestions based on the first version. Errors and omissions, of course, are the responsibility of the authors.
20.

Methods of Discovery: A Guide to Research Writing


Added 11/18/2009
Research Writing PDF download or Online- (Attribution-Noncommercial-Share Alike 3.0) Treats research writing as a rhetorical process. Teaches use of research in different genres (not just the generic research paper). This approach allows the text to be used in a variety of writing and rhetoric classes. Discusses the use of various kinds of research sources (academic ones and others). Contains links to resources and multimedia which help students to understand and practice key concepts. Presents students and instructors with a "menu" of approaches and tasks suitable for different audiences and courses.
21.

Introduction to Ethical Studies


Added 11/18/2009
Online HTML - (Attribution-Noncommercial-No Derivative Works 3.0) Almost all major works in philosophy are accessible via online sources on the Internet. Fortunately, most of the best work in philosophy is available as public domain; these readings provide convenient sources for almost anyone seeking to learn about ethics and ethical theory. Our present collection is composed almost entirely of public domain sources, edited and emended, and subject to the legal notice following the title page which references Appendix A.
22.

Ethics Online Textbook


Added 11/18/2009
Ethics Online Text This text is concerned with a matter of considerable importance: the GOOD. Ethics is a branch of Philosophy which deals with the issue of the GOOD. The question here is what is the GOOD? What is meant by the GOOD? The answer is needed so that humans will know how to live a GOOD life. People need to know what the GOOD is in order to choose the GOOD. Ethics deals with theories of the GOOD. Ethical theories put forth principles of the GOOD.
23.

Experiencing the Humanities


Added 11/18/2009
Online HTML Introductory Humanities textbook free on the web.
24.

ONLINE TEXTBOOK Computers, The Internet and Ethics


Added 11/18/2009
Online HTML For use with high school or college classes on computers or information systems and Ethics.
25.

Information Systems


Added 11/18/2009
Info Sys PDF download - (Attribution 3.0) Explains how to exploit Information Systems in a technology-rich environment. Emphasizes why, no matter what their major, information and communications technologies (ICT) are, and increasingly will be, a critical element in students' personal success and the success of their organizations. Introduction to concepts, principles, methods, and procedures that will be valuable in thinking about existing organization systems, proposing new systems, and working with IS professionals in implementing new systems.
26.

Discovering Information Systems


Added 11/18/2009
PDF download - (Attribution-Noncommercial-No Derivative Works 3.0) Computer science textbook with 13 chapters, grouped into four sections: 1) What is Information Systems? 2)IS Technologies. information systems: computer hardware, software, communications systems and databases, 3) IS Applications, and 4) IS Management.
27.

Communication Skills


Added 11/18/2009
PDF download This resource has been compiled to give a general introduction to effective communication for practice educators. In the first section, the key components of the communication process will be discussed. The basic skills required for effective communication will be explored in the next few sections, and some specific contexts for communication, including giving presentations and feedback meetings, will be examined.
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