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MERLOT II


    

Personal Collection Detail View


Marketing Related

by Delores Reha
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Description:
Relevant for Intro to Marketing and Intro to Advertising courses

Authorized users only:


1.

Consumer Behavior and Marketing


Added 12/28/2009
USC Prof, lots of course links
2.
3.
4.
5.

Evaluating Ad Campaigns


Added 12/28/2009
6.

Advertising Slogans, Jingles, and Catchphrases


Added 07/25/2010
Hundreds of slogans A-Z with brand and originating advertising agency. Other Advertising related links too.
7.

Advertising Your Business


Added 07/27/2011
Use as activity for Ch 16
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