A collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing professors. The ideas are categorized by sub-topic within Marketing (Consumer Behavior, Marketing Research, Advertising, etc.) and include a special "Teaching Tips" section.
"This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis."
Online statistics open textbook and additional resources to assist students in understanding of statistics. Topics covered include Analysis of Variance, Boxplot, Confidence interval, Contrast among means, Correlated t-test, Correlation, Histogram, Independent groups t-test, Regression, Repeated measures ANOVA, and t-test. The applets in the simulations, demonstrations, an d caste studiesare in the public domain and can therefore be used without restriction. Simulations and demonstrations and source code are available for download.
students can practice classifying statistics problems. They first click to check the statistical methods that they want to practice classifying. Then they click the "Submit" button to get a description of a research project that involves a statistical technique. Students then click on the technique that will most likely be used in the project. If they choose the incorrect answer, they must read the hint and try again. When they get something correct, they click on the "Next" button to try another problem.
a searchable database of approximately 600 applets for teaching introductory statistics topics, including graphical displays, descriptive statistics, probability concepts, random variables, sampling and sampling distributions, confidence intervals, hypothesis testing, ANOVA, chi-square tests, correlation and regression, time series and forecasting, decision analysis, and quality control charts.
"This free textbook offers a simple survey over the most basic concepts that are studied within introductory courses in econometrics. The theory is clarified with numerous examples. Subjects as basic probability and statistics, statistical inference with the simple and multiple regression model, dummy variables and auto correlation are explained."
A collection of "cognitively informed," openly available and free online courses and course materials that enact instruction for an entire course in an online format. The following courses are available online:Engineering Statics, Economics, Statistics, French, Casual Reason, Logic and Proofs, Biology, Chemistry, Physics, and Emperical Research methods.