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Personal Collection Detail View

Business Classics

by Gerry Hanley
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This is a collection of the Business Classics winners from 2002 to 2011.

Authorized users only:


The Cameron Balloon Factory

Added 03/07/2012
Understand the complexity and operation of an international business with this incredibly detailed and accurate interactive site. Virtual tours, photographs, and relevant business theories help users explore every aspect and function of this business including its history, product range, production, marketing and sales, etc. A teacher's guide and student worksheets make this sitea tool for both teachers and students.


Added 03/07/2012 attempts to summarize all that is known about how to create an effective advertising campaign. It converts this knowledge into principles for the development and testing of TV commercials and print ads. It contains information on developing and evaluating advertising campaigns, along with educational resources and additional related links.

Design Your Own Movie Theater Using Conjoint Analysis

Added 03/07/2012
Set in the context of movie theatre preferences, this exercise asks students to order, from most preferred to least preferred, eighteen hypothetical theater configurations which vary in terms of five attributes: ticket price, line-of-sight, seat comfort, audio/visual equipment, and concessions. The resulting output lists the relative importance of each attribute to the student, and provides part worth information for each level of the five attributes.

Cash Flow Statement

Added 03/07/2012
“Cash Flow Statement” provides a very thorough and interactive, multimedia-rich approach for teaching individuals how to prepare and interpret a Statement of Cash Flows using the Indirect Method. The content is current, relevant, accurate, and includes an adequate amount of material given the complexity of the topic. The module is completely self-contained. Correct and incorrect response feedback has been incorporated into the interactive activities. The module can be very useful in helping students understand one of the critical documents used in Accounting.

Guide to Financial Statements

Added 03/07/2012
A 45-minute in-depth interactive tutorial that explains 3 financial statements: Income Statements, Cash Flow Statements and Balance Statements. It begins with an introduction to the financial statement and then explains income statements, balance sheets and cash flow statements. The tutorial also provides information on ethics in accounting. Other topics included in the tutorial are foreign exchange accounting and business ethics. (On the MERLOT Detail page, click to see the video of the author).

E-Commerce Business Ethics Case Study

Added 03/07/2012
Students explore ethical decision making and current issues in e-commerce as they follow the developments of E-Kin -- a company started by graduate students. As E-Kin grows and delves into the world of e-commerce, the founders and executives encounter some tough decision making. The case study is presented in a multimedia format, with Flash movies which describe the company background, scenarios of busines ethics issues, and an overview of ethical decision-making. The case studies were written by graduate students of Dr. Beverly Kracher at Creighton University. Permission was given to the author to adapt the materials to a multimedia format, publish to the Web, and submit to Merlot. The case study consists of four scenarios -- each with a Flash movie scenario, company employee bios, and case questions. Additional resources include a page of e-commerce links and an e-commerce newsfeed.

Introductory Unit for Introductory Marketing

Added 03/07/2012
This is the first of eleven modules created to support a Principles of Marketing course. This is one of the most thorough modules, addressing the essential terminology and concepts without overwhelming introductory-level students. The module consists of learning activities, examples, interactive assignments for students, theoretical foundations, and references supporting content in the course discussion.

Prendismo Collection (formerly eClips from Cornell)

Added 03/07/2012
eClips amounts to a “virtual panel” of experts, to be used to stimulate discussion, illustrate concepts, and create a real-world feel in teaching entrepreneurship. The flexibility of having clips (as opposed to feature-length video) allows the instructor to intersperse the digital video material with the text-based or discussion-based exposition in the classroom.

Processing Integrity Challenge

Added 03/07/2012
The Processing Integrity Challenge makes use of game theory to help students learn how to determine relevant application controls for accounting systems to ensure processing integrity is achieved. It specifically addresses source data, data entry, processing, and output controls. The playing format is an adaptation of the television game show, Jeopardy, which is a novel way to reinforce concepts and provide immediate feedback to confirm students' knowledge. The Challenge game template can be modified for use in any course.
To add a link to a material not in the MERLOT collection, click here.