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MERLOT II


    

Personal Collection Detail View


Principios de Marketing

by Fernando Videla
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Description:

Artículo sobre los 10 principios fundamentales del marketing elaborado por Philip kotler, considerado uno de los padres del mkt moderno.

Course:

Orientado a alumnos de educacion superior en la asignatura de Marketing I.

Prerequisites:

Adminsitracion General y Finanzas I.

Learning Outcomes:

Aplicación de herramientas actuales de MKT a las empresas.

Pedagogy Approach:

Aprender haciendo

Assessment Methodology:

Teórico práctica.

Authorized users only:


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