**link on MERLOT may be broken, the link above should work**
This book is suited for Business Communication courses, but is also appropriate for Business English, Business Presentation, Professional Communication courses. Scott McLean brings his authoring expertise to this new communications textbook.
'What is effective communication and how can it be put into practice in business? Business Communication: Achieving Results answers this question by first examining contributions of major theorists and thinkers in the subjects of semantics, linguistics and organizational communication and how the lessons learned can be applied to business for optimal results. Actionable recommendations provide the reader with successful approaches to interpersonal and group scenarios. The book also explores tactics the reader can utilize in common internal and external communication efforts in business.'
"Learn More" media items (more than 60 in all) include carefully screened and selected online media, including videos, PowerPoints, PDFs, podcasts, and articles. These media provide examples and insights from successful professionals to reinforce learning about business communication.
'THE SMART GUIDE TO BUSINESS WRITING is a hands-on, easy guide to writing all the different business materials that may be required in the course of a career. You will find tips on writing everything from business emails to power points to performance reviews to sales reports to business letters (yes, they still exist). The book is a quick and simplified guide to writing business materials you can be proud of, business writing where you will shine. There’s even a bit of humour along the way.'