I thought the research on Task Significance was extremely useful for managers. Its so true that managers and employees forget...
I thought the research on Task Significance was extremely useful for managers. Its so true that managers and employees forget how the work they are doing really affects consumers. I think the call center was am awesome example of how something so simple as having callers meet the students that receive scholarships really made a difference in performance and money raised. I can relate to a similar example, I was volunteering at the no on prop 8 call center and after an hour of people not willing to donate time and or money, I felt really disheartened. But when I talked with friends who were gay and directly impacted by my efforts, I really felt good about what I was doing and it pushed me to make those calls. I especially think this kind of interaction is important for employees who are involved in making people safer, like auto engineers, medical researchers, etc. Its a wonderful things to see the direct results of your work. Imagine if all employers did this!Technical Remarks:As I mentioned, I really think that more managers need to do this. It may take some extra resources, but it seems from this research that the benefit is extraordinary.