Task significance is used to highly motivate employees, with a re-enforced attitude that their work really does make a...
Task significance is used to highly motivate employees, with a re-enforced attitude that their work really does make a difference in the consumer mind. My favorite study was of Volvo employees who heard stories from consumers regarding the safety features which were installed and used to save their lives in horrific accidents. Reading these feedbacks, the employees felt appreciated and knew that their job was making a difference, which later showed higher motivation and persistence in their daily duties. Managers find it very useful to use task signifance to make the employees feel gratified by helping others. The goal is make them realize that yes, they're job does make a difference in the world. In a few of my past jobs, there has been an extreme case of Task signifiance, so I too realize the benefit of applying this tactic in the workplaceTechnical Remarks:great podcast!