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1-4 of 4 results for: Materials Submitted by Nigel Bradley

What's Old in Marketing (Research)

There are exciting developments in Marketing Research. Internet surveys allow us to produce usage and attitude studies... see more

Material Type:: Reference Material
Author:: Nigel Bradley
Date Created:: March 9, 2007
Date Modified:: February 17, 2009
Editor Review:: 1.0 stars

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The Green Marketing Mix

In 1948 Culliton said that a marketing decision should be a result of something similar to a recipe. Borden later coined... see more

Material Type:: Reference Material
Author:: Nigel Bradley
Date Created:: March 9, 2007
Date Modified:: September 20, 2016
Peer Review:: 3.5 stars
User Rating:: 5.0 stars

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Marketing Research Toolbox

Marketing Research Toolbox icon

Multiple choice questions Test your knowledge of each chapter topic before exams Web links Check out the most important... see more

Material Type:: Reference Material
Author:: Nigel Bradley
Date Created:: March 9, 2007
Date Modified:: February 20, 2023
Editor Review:: 5.0 stars
User Rating:: 5.0 stars

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Sampling for Internet Surveys. An examination of respondent selection for Internet research.

The traditional methods of probability and non-probability sample selection are applicable to Internet surveys and... see more

Material Type:: Reference Material
Author:: Nigel Bradley
Date Created:: March 9, 2007
Date Modified:: March 9, 2007
Editor Review:: 1.0 stars

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