MERLOT Materials

An assignment about using Google AdWords. As a pre-requisite, students need access to a website that does not currently... see more

Accounting is the language of business. As a result students must grasp the vocabulary associated with the discipline to... see more

This is an exercise that shows how to install and use the All In One SEO Pack in WordPress. The exercise assumes that... see more

This activity highlights several common channel conflict situations, across three different industries. For each... see more

This is a page for an in class activity that can be used in organiational behavior, leadership, and management courses.... see more

Building on the concepts discussed in the competitive analysis, market segmentation, branding, and storytelling sections... see more

Introduction to the Activity Customer journey mapping is an effective way for students to understand: the overall buying... see more

In this project students use both synchronous (Web conferencing) and asynchronous (Google Sites) tools to research a... see more

This is an in-class activity used to demonstrate the life time value of customer satisfaction.

An assignment to help students become professionally certified in HootSuite, a social media management system.

This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their... see more

Being able to set clear and specific objectives is crucial for anyone not just leaders or managers, and for anyone in a... see more

In teaching leadership and organizational behavior, leading change will be a topic that comes up in... see more

This assignment evaluates Positioning Theory (Trout and Ries) and applies it to LinkedIn. It is a simple application of... see more

An assignment on how students can create an "ePortfolio" using social media.

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes... see more

An accounting system consists of business processes which can be described as interrelated sets of structured activities... see more

A short assignment whereby students use Twitter for one hour.

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.

This technology-rich lesson plan helps high school students understand the concepts of simple and compounding interest.... see more

A term project that develops sales professionals through analyzing and evaluating the sales management of a particular... see more

This activity is based around a free Excel template for quickly and easily running cluster analysis that is available at... see more

A short exercise that walks through the steps associated with installing a CAPTCHA on a WordPress blog.

This is an exercise that enables students to reflect upon their client-based group marketing project experience and... see more