MERLOT Materials

Show results for

Filter by

1-15 of 15 results for Materials Submitted by Cathy Swift

This activity is based around a free Excel template for quickly and easily running cluster analysis that is available... see more

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant... see more

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local... see more

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case... see more

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel... see more

In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how... see more

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to... see more

In this activity, students look at a simple output from a market share spreadsheet and attempt to interpret the results... see more

This is an exercise that enables students to reflect upon their client-based group marketing project experience and... see more

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before... see more

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below for... see more

This exercise describes Laughing Man Coffee, a coffee company started by Australian actor Hugh Jackman. Jackman started... see more

This exercise discusses how CFO Daniel Marsh embezzled $316,000 from New Mexico-based Weststar Mortgage. Marsh stole the... see more

This is a free online exercise offered by a business in New Zealand that traces a business transaction. One can download... see more