MERLOT Materials

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All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This is a free, online textbook offered by the Global Text Project at University of Georgia. "The Global Text Project's... see more

Consistent with it’s strategic mission to provide free and low-cost textbooks, this is Textbook Equity’s derivative work... see more

Our book emphasizes active learning, meaningful examples, and tools you can use today or put into your OB Toolbox for the... see more

It is highly likely that anyone in business will have to take on an HRM role at some point in their careers. For example,... see more

While executive leaders must react quickly to current problems and opportunities, they must also look to and prepare for... see more

This text addresses the challenges posed by various levels of project complexity by introducing an approach to profiling... see more

According to Connexions, " Business Ethics is a derived copy from the Corporate Governance course previously published in... see more

The defining challenge facing business leaders is to develop and drive performance into the future. For commercial firms,... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

This book is designed for upper year undergraduate students and graduate students studying fundamental entrepreneurship... see more

This is a free online textbook offered by Saylor Foundation. ' Never before have strategic leaders been confronted with... see more

Fundamentals of Business (2016) is an openly licensed (CC BY NC SA 3.0) textbook designed for use in Virginia Tech’s... see more

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas... see more

This is a free, online textbook offered by Saylor Foundation. Human Resource Management by Laura Portolese Dias teaches... see more

 Competing books are focused on the academic part of HRM, which is necessary in a university or college setting. However,... see more

Human Resource Management is adapted from a work produced by a publisher who has requested that they and the original... see more

This is a free wikibook designed to cover International Business Economics.   The following are the topics in the Table... see more

Welcome to Information Systems for Business and Beyond. In this book, you will be introduced to the concept of... see more

This is a free, online textbook offered by Saylor Foundation. 'International Business is one of the most challenging and... see more

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more

Law for Entrepreneurs is an up-to-date textbook that covers the broad spectrum of legal issues that entrepreneurs must... see more