MERLOT Materials

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1-24 of 25 results for Materials Submitted by Michelle Kunz

This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more

This is a brief video for job category description/information.

A quick reference guide to basic principles and concepts of marketing.

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes... see more

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.  

The Center for Retailing Education and Research, located in the Warrington College of Business Administration and working... see more

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.... see more

A compilation and collection of classic advertising, specializing in classic autos.

Online collegection of internships and entry-level jobs, career resource, and employment information.

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  

This is an in-class activity used to demonstrate the life time value of customer satisfaction.  

This is a collection of free marketing resources designed to support teachers and students. There are online PowerPoint... see more

This activity ask students to use the demographic and lifestyle data available on the site to determine which... see more

A 3 1/2 minute video from eMarketer research analysist David Hallerman

A 15-minute video containing the best parts of the 1984 introductory announcement of Macintosh.

A 1-hour video presentation by Jack Shaw who presented at the 2006 SAP Brazil User Forum in Sao Paulo; topics include... see more

This is an in-class exercise to illustrate individual differences in perception.

A 3-minute video on the concept of pyro-marketing, a strategy for successful marketing in today’s fast-paced environment.

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will... see more

This site has a collection of advertising awards, including the CLIO, GBU (good, bad and the ugly), radio Mercury,... see more

This is an activity which demonstrated hemispherical lateralization.  

This site is dedicated to direct marketing, teaching direct marketing, and providing resources for professors and... see more

The Centre for Internet Technologies (CIT) is a research group of the School of Computing & Technology. We are based at... see more