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1-24 of 39 results for: marketing

NOTE: This is a BookBoon publication and you have to provide your email address to access it. The book is free for... see more

Long-term planning is the key to an organization’s success. This book provides an overview of strategic planning and... see more

This is a free book from BookBoon. 'Whether you are just starting out on your career or are in employment, your job... see more

The Basics of Business Management – Vol II is part of the two volumes of The Basics of Business Management book. This is... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

Services are characterized by management and supply of information. Information has replaced inventory. Services are... see more

NOTE: This book is from BookBoon which is free for 30 days. Then one must subscribe to their service which costs $5.99... see more

The course is taught to undergraduates, graduate students, and professional masters students and involves the areas of... see more

This textbook provides an innovative, internationally oriented approach to the teaching of corporate social... see more

"This book concentrates on the creative heart of business, on how to develop an exciting enterprise from the original... see more

The Basics of Business Management – Vol I is part of the two volumes of The Basics of Business Management book. This is a... see more

'Have you ever been in the company of people from another country and wondered “Why to they do that?” – “that” being... see more

This is a free textbook offered by BookBoon. Operations Management is about how organisations produce or deliver the... see more

Virginia Tech Libraries and the Pamplin College of Business are pleased to announce the publication of Fundamentals of... see more

This is a free book from BookBoon. 'Worldwide, the events industry is worth an estimated $500 billion, with profits... see more

This is a free textbook offered by BookBoon. 'Whether it is tangible or intangible production items the "Operations... see more

This textbook provides an innovative, internationally oriented approach to the teaching of corporate social... see more

This is a free book offered by BookBoon. An organization without adequate exposure to training will have innumerable... see more

This is a free book by BookBoon. This eBook describes the Boston Matrix, an approach to product portfolio planning based... see more

This is a free textbook offered by BookBoon. An organization without adequate exposure to training will have innumerable... see more

This is a free book offered by BookBoon. This eBook describes the Ansoff Matrix, a strategic planning tool that links an... see more

The goal of the Rice University course Management for Science and Engineering (MSCI-610 - ENGI 610) is to provide the... see more

The Basics of Business Management – Vol I is part of the two volumes of The Basics of Business Management book. This is a... see more

Teaching strategic management classes can be a very difficult challenge for professors. In most business schools,... see more