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MERLOT II

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Materials 1 - 10 shown of 149 results

Strategic Marketing

This is a free textbook offered by BookBoon.Strategic Marketing is aimed as an introduction to Strategic Marketing Management... see more
Material Type: Open Textbook
Author: Andrew Whalley
Date Added: Nov 07, 2016 Date Modified: Nov 07, 2016
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Digital Commons Network: [Open Access] Business Commons

The Digital Commons Network: Business Commons provides you with 60,700+ Open Access full-text articles pertaining to... see more
Material Type: Open Journal-Article
Author: Digital Commons Network: Business Commons
Date Added: Oct 05, 2016 Date Modified: Nov 17, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

User review 5 average rating
User Rating 5 user rating
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Web 2.0 and Social Media

This is a free textbook offered by BookBoon.Web 2.0 applications and social media have provided new venues for businesses to... see more
Material Type: Open Textbook
Author: Roger McHaney, David Sachs
Date Added: Oct 04, 2016 Date Modified: Oct 08, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Strategic Analysis of Supply Chain Design

This is a free textbook offered by BookBoon.The book takes the need to satisfy customers as its starting point. The strategic... see more
Material Type: Open Textbook
Author: Douglas Macbeth
Date Added: Oct 04, 2016 Date Modified: Oct 08, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

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Marketing Communications

This is a free textbook offered by BookBoon.Marketing Communications is a basic textbook from which the reader could learn... see more
Material Type: Open Textbook
Author: Olujimi Olusola Kayode
Date Added: Oct 04, 2016 Date Modified: Oct 08, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Strategy, Marketing Plans and Small Organisations

This is a free textbook offered by BookBoon.Long term planning is the key to an organisation’s success. This book provides an... see more
Material Type: Open Textbook
Author: Breda McCarthy
Date Added: Oct 04, 2016 Date Modified: Oct 08, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Customer Relationship Management (CRM)

This is a free textbook offered by BookBoon.Customer Relationship Management (CRM) is growing in importance due to the... see more
Material Type: Open Textbook
Author: Roger Baran, Christopher Zerres, Michael Zerres
Date Added: Oct 04, 2016 Date Modified: Oct 08, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

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Spinoff Magazine: NASA's Technology Transfer Program

Each year, Spinoff highlights NASA technologies that are benefiting life on Earth in the form of commercial products. Nearly... see more
Material Type: Collection
Author: Dan Lockney
Date Added: Sep 30, 2016 Date Modified: Nov 08, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

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Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences MOOC

This free 6 week massive open online course (MOOC) from UNSW Australia begins a new session every month. Enrol any time.About... see more
Material Type: Online Course
Author: Simon McIntyre
Date Added: Sep 25, 2016 Date Modified: Nov 08, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Imagining the Global: Transnational Media and Popular Culture Beyond East and West

Based on a series of case studies of globally distributed media and their reception in different parts of the... see more
Material Type: Open Textbook
Author: Fabienne Darling-Wolf
Date Added: Aug 16, 2016 Date Modified: Aug 23, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

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