MERLOT Materials

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This is a free course offered by the Saylor Foundation. 'The purpose of this course, as governed by the textbook at its... see more

In this course, the student will learn about the entire marketing process and examine the range of marketing decisions... see more

This is a free course offered by the Saylor Foundation. 'Effective public relations skills are essential to so much of... see more

The 15.821 and 15.822 Sequence Marketing research may be divided into methods that emphasize understanding "the customer"... see more

This is a free, online course offered by the Saylor Foundation. 'Whether you know it or not, you are actively... see more

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more

To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research... see more

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched... see more

This course introduces new product development. Topics include technology transfer, relations between science and... see more

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing... see more

In this course, you will learn about the marketing process and examine the range of marketing decisions that an... see more

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer... see more

How can we harness the emerging forms of interactive media to enhance the learning process? Professor Miyagawa and... see more

This free 6 week massive open online course (MOOC) from UNSW Australia begins a new session every month. Enrol any time.... see more

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched... see more

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human... see more

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human... see more

This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics... see more

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis... see more

This course provides you with a framework to understand the structure and dynamics of high-tech businesses, together with... see more

Professor John Hauser at MIT�s Sloan School of Management presents this online course as an �introduction to the... see more

Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize... see more

Everyday we are bombarded with the word "global" and encouraged to see globalization as the quintessential transformation... see more

Alison offers 400 free interactive, multimedia, online courses to help you explore and discover new learning... see more