MERLOT Materials

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All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This book provides a comprehensive, integrated approach to the study and application of written and oral business... see more

This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

This is a free, open textbook from Saylor Foundation. 'eMarketing: The Essential Guide to Online Marketing by Rob Stokes,... see more

This etext book is a good introduction to eMarketing. There is no doubt about it—the Internet has changed the world we... see more

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in... see more

This is a free, online wikibook that covers topics for a basic course in Marketing. As with any wiki, the content is... see more

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary.... see more

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more

Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass... see more

Good writing skills are important in today’s competitive work environment. This is especially the case for... see more

"This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more

This book’s title tells its intent. It is written to help you understand media and culture. The media and culture are so... see more

The book is organized in the following parts: Part 1: Pop-Up Retail Basics Part 2: Pop-Up Shops and Stakeholders Part 3:... see more

"Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a... see more

This free online textbook covers a wide variety of topics involving innovation. Topics include: 1 Introduction and... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more