MERLOT Materials

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1-3 of 3 results for: MERLOT Materials

eMarketing: The Essential Guide to Online Marketing

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

Material Type:: Open (Access) Textbook
Author:: Rob Stokes
Date Created:: August 24, 2008
Date Modified:: February 1, 2021
Peer Review:: 4.75 stars
User Rating:: 3.625 stars

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Core Concepts of Marketing

Core Concepts of Marketing icon

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

Material Type:: Open (Access) Textbook
Author:: John Burnett
Date Created:: December 19, 2008
Date Modified:: April 9, 2020
Peer Review:: 4.0 stars
User Rating:: 4.3157897 stars

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Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time icon

"This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more

Material Type:: Open (Access) Textbook
Date Created:: February 15, 2010
Date Modified:: April 20, 2020
Peer Review:: 4.75 stars
User Rating:: 5.0 stars

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