MERLOT Materials

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Everyday, we encounter situations in which someone seems to be selling something for more than it's worth. But can you... see more

This video selects some quotes from Steve Jobs. The presenter demonstrates how these comments are applied to branding

The stronger and deeper your brand culture, the more opportunity your brand has to bond with the customer. Great brands... see more

Google "Think" events bring together Google's largest customers (advertisers) for one-day, Ted-like conferences at Google... see more

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more

This video demonstrates a variety of segmentation categories that are used by McDonald's, including global markets.

This is a brief video that explains marketing segmentation of McDonald's, a company with which most students are... see more

The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.

This is the second part of a presentation on the importance of having a strong brand when marketing a good or service.

This is a brief introduction to the importance of branding in the marketing of products and services.

This presentation results from a group of travel experts who are now marketing to a younger audience than in the past.

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more

Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provides a general idea of what... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

This 3 1/2 minute video introduces the concept of Content Marketing, along with providing examples.

RealView Imaging is pioneering the field of interactive live holography, creating new dimensions for Augmented Reality.... see more

This video was recorded at YALE PSYC 123 The Psychology, Biology and Politics of Food with Professor Kelly D. Brownell.... see more

This video was recorded at PLSC 270 - Capitalism: Success, Crisis and Reform. Professor Rae uses the case of Polaroid... see more

This video was recorded at First ACM International Conference on Web Search and Data Mining - WSDM 2008. WSDM (pronounced... see more

This video was recorded at Web.Start. Providing services and products for an international market is easier than you may... see more

This video was recorded at Web.Start. Ekipa koja je pokrenula Studentski Oglasnik pokazat će na koji način prodaje... see more

This video was recorded at Solomon seminar. In this talk we will present the personality of an Online Marketplace. This... see more