MERLOT Materials

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According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and... see more

This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text... see more

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This is a free, online textbook offered by Book Boon. 'Affiliate marketing is a marketing approach where other people... see more

This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth... see more

This is a free textbook that is offered by Amazon for reading on a Kindle. Anybody can read Kindle books—even without a... see more

A brand identity has three components – name, logo and slogan. Logos contribute to brand building efforts, strengthen the... see more

This is a free, online textbook offered by Book Boon. 'Many businesses are using social media these days to enhance or... see more

'What is effective communication and how can it be put into practice in business? Business Communication: Achieving... see more

This guide outlines a process for developing publications for people with limited-literacy skills. The process was... see more

This is a free, online textbook offered by Book Boon. Everyone who sells wants to close more sales. Closing techniques... see more

This book provides a comprehensive, integrated approach to the study and application of written and oral business... see more

"The internet is ran on content and now marketers and business owners are waking up to the fact that distributing quality... see more

This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business... see more

"This book has been written to help you become more successful in sales. The author of this publication brings his wide... see more

' With the introduction of the Internet, there came many changes to the way a company might carry out a particular... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

"The role of marketing in a company is one of the most vital departments there is because if your clients and prospects... see more