MERLOT Materials

Show results for

Filter by

1-24 of 163 results for MERLOT Materials

According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and... see more

This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text... see more

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth... see more

This is a free, online textbook offered by Book Boon.  'Many businesses are using social media these days to enhance or... see more

This is a free textbook offered by BookBoon. 'What is effective communication and how can it be put into practice in... see more

This guide outlines a process for developing publications for people with limited-literacy skills. The process was... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

This is a free, online textbook offered by Book Boon.  There seems a need for a research book which can cover the... see more

Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in... see more

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1.... see more

This is a free book offered by BookBoon. 'This book provides a refreshing introduction to the three fascinating and... see more

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This is a free, online wikibook that covers topics for a basic course in Marketing.  As with any wiki, the content is... see more

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary.... see more

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more

This is a free textbook that is offered by Amazon for reading on a Kindle.  Anybody can read Kindle books—even without a... see more

This is a free textbook offered by BookBoon. 'Social Media is already very well known and widely used, but there is still... see more