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MERLOT II

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Materials 1 - 10 shown of 140 results

eMarketing: The Essential Guide to Online Marketing

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.
Material Type: Open (Access) Textbook
Author: Rob Stokes
Date Added: Aug 24, 2008 Date Modified: Jan 22, 2018
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eTextbook Reviews for material titled "eMarketing: The Essential Guide to Online Marketing"
About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 3.55 average rating
User Rating 3.55 user rating
Discussion (3 Comments)
In (19)  Bookmark Collections
In (9)  Course ePortfolios
Learning Exercises (none)
Accessibility Info (1)

Media and Cultural Theory

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more
Material Type: Open (Access) Textbook
Author: Stephen Hill, Bevis Fenner
Date Added: Jan 12, 2011 Date Modified: Jun 29, 2017
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eTextbook Reviews for material titled "Media and Cultural Theory"
About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
eTextbook Reviews (4)
User review 1 average rating
User Rating 1 user rating
Discussion (none)
In (11)  Bookmark Collections
In (5)  Course ePortfolios
Learning Exercises (none)
Accessibility Info (none)

Introduction to Social Networking Methods

This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text relies... see more
Material Type: Open (Access) Textbook
Author: other contributors, see text, Mark Riddle, Robert A. Hanneman
Date Added: Dec 01, 2008 Date Modified: Oct 03, 2017
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eTextbook Reviews for material titled "Introduction to Social Networking Methods"
About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (12)  Bookmark Collections
In (7)  Course ePortfolios
Learning Exercises (none)
Accessibility Info (none)

Core Concepts of Marketing

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
Material Type: Open (Access) Textbook
Author: John Burnett
Date Added: Dec 19, 2008 Date Modified: Jan 25, 2018
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User review 4.24 average rating
User Rating 4.24 user rating
Discussion (none)
In (15)  Bookmark Collections
In (7)  Course ePortfolios
Learning Exercises (none)
Accessibility Info (1)

Marketing Principles

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary. It... see more
Material Type: Open (Access) Textbook
Author: Unknown
Date Added: Apr 06, 2016 Date Modified: Feb 14, 2018
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eTextbook Reviews for material titled "Marketing Principles"
About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4.75 average rating
User Rating 4.75 user rating
Discussion (none)
In (1)  Bookmark Collections
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Mathematical Marketing

According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more
Material Type: Open (Access) Textbook
Author: Charles F. Hofacker
Date Added: Jan 05, 2011 Date Modified: Dec 04, 2017
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
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Launch! Advertising and Promotion in Real Time

״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more
Material Type: Open (Access) Textbook
Author: Unknown
Date Added: Feb 15, 2010 Date Modified: Aug 16, 2017
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eTextbook Reviews for material titled "Launch! Advertising and Promotion in Real Time"
About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (5)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (1)

Principles of Marketing

״Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not... see more
Material Type: Open (Access) Textbook
Author: Unknown
Date Added: Mar 23, 2010 Date Modified: Feb 12, 2018
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 4.65 average rating
User Rating 4.65 user rating
Discussion (3 Comments)
In (3)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

We the Media: Grassroots Journalism by the People, for the People

״Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation.... see more
Material Type: Open (Access) Textbook
Author: Dan Gillmor
Date Added: Feb 18, 2010 Date Modified: Oct 21, 2017
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eTextbook Reviews for material titled "We the Media: Grassroots Journalism by the People, for the People"
About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 3.75 average rating
User Rating 3.75 user rating
Discussion (none)
In (5)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Democratizing Innovation

This free online textbook covers a wide variety of topics involving innovation.  Topics include:  1 Introduction and Overview... see more
Material Type: Open (Access) Textbook
Author: Eric Von Hippel
Date Added: Feb 15, 2010 Date Modified: Feb 17, 2016
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
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