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1-24 of 149 results for discipline "Marketing"

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and... see more

Welcome to the textbook for Engineering Technical Communications courses at The Ohio State University.  Our aim in... see more

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in... see more

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business... see more

This textbook provides context and essential concepts across the entire range of legal issues with which managers and... see more

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

Immediately receive all the knowledge you need to use, make money, share, create and be an expert in the world of social... see more

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay... see more

Internet marketing is the buzz word these days. Everybody wants a piece of it and everybody wants their brand to go... see more

This site contains a series of written tutorials that could easily be used as a Principle of Marketing textbook.  The... see more

Hundreds of downsized journalists are watering community media deserts by launching hyperlocal news startups. Scores of... see more

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

Good writing skills are important in today’s competitive work environment. This is especially the case for... see more

Principles of Marketing is adapted from a work produced by a publisher who has requested that they and the original... see more

This is a free textbook offered by BookBoon. Strategic Marketing is aimed as an introduction to Strategic Marketing... see more

This is a free textbook offered by BookBoon. Web 2.0 applications and social media have provided new venues for... see more

This is a free textbook offered by BookBoon. The book takes the need to satisfy customers as its starting point. The... see more

This is a free textbook offered by BookBoon. Marketing Communications is a basic textbook from which the reader could... see more

This is a free textbook offered by BookBoon. Long term planning is the key to an organisation’s success. This book... see more

This is a free textbook offered by BookBoon. Customer Relationship Management (CRM) is growing in importance due to the... see more