MERLOT Materials

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This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more

Shaun Rein, Managing Director of the China Market Research Group, discusses efforts by major U.S. companies to focus on... see more

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for... see more

Please note it may take awhile for map to load. This New York Times interactive graph provides mapped visualizations of... see more

This video was recorded at MIT World Series: Back to the Classroom 2007. If anyone deserves the moniker of 'arts miracle... see more

Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999.... see more

This is a brief video for job category description/information.

This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of... see more

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more

This is a virtual world video that illustrates how virtual worlds can be used in training, in this case a retail... see more

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more

This is a commercial site, but the presentation here could be used as a summary of marketing practices. The site contains... see more

This website from PBS was designed to support a film that appeared regarding how Walmart entered the town of Ashland,... see more

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns... see more

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

This is a series of lesson plans on the impact of advertising on the images of appearance, personality traits and... see more

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more

Une application concrète du catégorie managment dans la grande distribution Française... Formation pour le Groupe Ferrero... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provides a general idea of what... see more

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more

This video was recorded at 14th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Las... see more