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1-17 of 17 results for "business"

Shaun Rein, Managing Director of the China Market Research Group, discusses efforts by major U.S. companies to focus on... see more

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more

This video selects some quotes from Steve Jobs. The presenter demonstrates how these comments are applied to branding

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more

A 1-hour video presentation by Jack Shaw who presented at the 2006 SAP Brazil User Forum in Sao Paulo; topics include... see more

This is a PowerPoint presentation that discusses new product development. Topics include types of new products, stages in... see more

This video was recorded at Web.Start. Providing services and products for an international market is easier than you may... see more

This is a PowerPoint presentation regarding relationship marketing. Points discussed include: definition of relationship... see more

This is a PowerPoint presentation that describes product positioning. Some of the points covered include: differences... see more

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates... see more

This video was recorded at PLSC 270 - Capitalism: Success, Crisis and Reform. Professor Rae uses the case of Polaroid... see more

This is a PowerPoint presentation that summarizes the essentials of branding for a product. Covered during the... see more

This video was recorded at YALE PSYC 123 The Psychology, Biology and Politics of Food with Professor Kelly D. Brownell.... see more

This is a transcript of a segment on the NewsHour with Jim Lehrer in which Jeffrey Kaye of KCET Los Angeles looks at the... see more

This is a transcript of a broadcast on the NewsHour with Jim Lehrer in which Paul Solman examines Wal-Mart's distribution... see more