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MERLOT II

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Materials 1 - 10 shown of 14 results

globalEDGE Online Module: Developing a Marketing Plan

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and... see more
Material Type: Presentation
Author: globalEDGE
Date Added: Jul 01, 2009 Date Modified: Jul 23, 2015
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Types of Consumer Products

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Accelerating Innovation: People, Processes, & Technology

A 1-hour video presentation by Jack Shaw who presented at the 2006 SAP Brazil User Forum in Sao Paulo; topics include... see more
Material Type: Presentation
Author: Unknown
Date Added: Jan 14, 2007 Date Modified: May 10, 2016
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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New Product Development

This is a PowerPoint presentation that discusses new product development. Topics include types of new products, stages in... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Dec 02, 2009
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Your international customers are waiting for you

This video was recorded at Web.Start. Providing services and products for an international market is easier than you may... see more
Material Type: Presentation
Author: Nicole Simon
Date Added: Feb 10, 2015 Date Modified: Aug 04, 2016
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User review 3 average rating
User Rating 3 user rating
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Relationship Marketing

This is a PowerPoint presentation regarding relationship marketing. Points discussed include: definition of relationship... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jun 01, 2010
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Product Positioning

This is a PowerPoint presentation that describes product positioning. Some of the points covered include: differences... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Oct 10, 2016
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 4 average rating
User Rating 4 user rating
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Consumer Segmentation

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates ways... see more
Material Type: Presentation
Author: tutor2u, tutor2u
Date Added: Sep 01, 2007 Date Modified: Mar 14, 2016
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Peer review 4 rating
Peer Reviews 4 rating
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Introduction to Branding

This is a PowerPoint presentation that summarizes the essentials of branding for a product. Covered during the presentation... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Sep 13, 2013
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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American Brands Go East

Shaun Rein, Managing Director of the China Market Research Group, discusses efforts by major U.S. companies to focus on the... see more
Material Type: Presentation
Author: CBS News
Date Added: Jul 06, 2011 Date Modified: Mar 07, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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