MERLOT Materials

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1-24 of 36 results for MERLOT Materials

Be the CEO of a fictional toy manufacturer and manage conflicts between traditional and web distribution channels. Used... see more

This exercise enables the student to develop a routing schedule for the salesperson's territory. Students are asked to... see more

"Psych Experiments is an on-line cognitive and social psychology laboratory site that has been developed with funding... see more

Break-Even Analysis is a financial tool that allows marketing managers to estimate how many units of a product a company... see more

MARS SMS is an internet-based, state-of-the-art sales management simulation for use in a sales managemement or personal... see more

This is an interactive breakeven calculator. One can input all of the variables and the graph changes to detemine what... see more

MikesBikes-Intro is an Introduction to Business simulation created by Smartsims. The simulation is unique in that it is... see more

The Buggy Palace is a self-scoring forecasting exercise which enables students to solve a series of sales forecasting... see more

Instructions appear on the first tab of the Excel file. The two worksheets that follow enable instructors to demonstrate... see more

This is an interactive spreadsheet designed to help B2B sales and marketing professionals to determine the realistic... see more

BRANDS is a multi-brand, multi-market, computer-based marketing simulation. Students make decisions as Product or Brand... see more

Coffer Noir in an innovative way combines the elements of economic strategy and crime novel with noir atmosphere. Graphic... see more

For this task, you will be required to assume the role of the marketing manager for a hypothetical mid-sized retail bank.... see more

MikesBikes-Advanced is specifically suited to MBA and advanced level business strategy courses. It has also been used in... see more

This is a simple return on investment calculator. One must enter Marketing Investment, Selling Price, Gross Profit,... see more

The purpose of this exercise is for students to consider the financial consequences of various strategic decisions. Their... see more

 I have decided to develop and provide a free marketing simulation game for lecturers and instructors. One of the... see more

This simulation is a team-based, competitive simulation. LINKS firms are classic build-to-plan manufacturers in the... see more

The LINKS Positioning Strategy Simulation is a team-based, competitive marketing strategy simulation designed for... see more

This simulation is a team-based, competitive simulation. LINKS firms are classic build-to-plan manufacturers in the... see more

This site contains a great deal of information about the Population as well as the Business Sector. The Census of... see more

This is a team-based, brand audting and analysis exercise. Operating within a marketing research budget constraint,... see more

The LINKS Marketing Strategy Simulation is a team-based, competitive marketing strategy simulation. The simulation... see more

Sawtooth Software produces software products for interviewing and data analysis. Their ACA and CBC systems are used... see more