MERLOT Materials

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1-24 of 194 results for "business"

This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many... see more

CasePlace.org is a free, practical on-line resource for up-to-date case studies, syllabi and innovating teaching... see more

Shaun Rein, Managing Director of the China Market Research Group, discusses efforts by major U.S. companies to focus on... see more

This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth... see more

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more

This is a free textbook offered by BookBoon. 'What is effective communication and how can it be put into practice in... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

This is a free, online textbook offered by Book Boon.  There seems a need for a research book which can cover the... see more

This is a free book offered by BookBoon. 'This book provides a refreshing introduction to the three fascinating and... see more

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world.... see more

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

MikesBikes-Advanced is specifically suited to MBA and advanced level business strategy courses. It has also been used in... see more

In this course, the student will learn about the entire marketing process and examine the range of marketing decisions... see more

This site contains descriptions of some of the popular demographic classifications in the U.K. Specifically included are... see more

This is a free textbook offered by BookBoon. 'Social Media is already very well known and widely used, but there is still... see more

Here you can find materials for your data warehousing, DSS/BI, or database class, access knowledge and training materials... see more

The website contains a collection of 90 business ethics cases developed from 1987-1994 with funding provided by Arthur... see more

Break-Even Analysis is a financial tool that allows marketing managers to estimate how many units of a product a company... see more

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004.... see more

Market research is an interactive technical note which shows the process of market research in a very practical manner.... see more

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012... see more

MARS SMS is an internet-based, state-of-the-art sales management simulation for use in a sales managemement or personal... see more