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MERLOT II

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Materials 1 - 10 shown of 136 results

Imagining the Global: Transnational Media and Popular Culture Beyond East and West

Based on a series of case studies of globally distributed media and their reception in different parts of the... see more
Material Type: Open Textbook
Author: Fabienne Darling-Wolf
Date Added: Aug 16, 2016 Date Modified: Aug 23, 2016
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Good quality material; may be reviewed
avg: 4 rating

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Center for Social Media at American University

The mission statement for the Center for Social Media states that it "showcases and analyzes strategies to use media as... see more
Material Type: Reference Material
Author: American University (Washington, D.C.). Center for Social Media
Date Added: Aug 03, 2016 Date Modified: Aug 23, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introduction to Marketing

Professor John Hauser at MIT�s Sloan School of Management presents this online course as an �introduction to the theory... see more
Material Type: Online Course
Author: Hauser, John R.
Date Added: Aug 03, 2016 Date Modified: Aug 15, 2016
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Marketing Terms Dictionary

The American Marketing Association provides this glossary of over 4,000 marketing terms on their website. Using their browse... see more
Material Type: Reference Material
Author: American Marketing Association
Date Added: Aug 03, 2016 Date Modified: Aug 15, 2016
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Good quality material; may be reviewed
avg: 4 rating

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Developing New Products and Services

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the... see more
Material Type: Open Textbook
Author: G. Lawrence Sanders
Date Added: Aug 03, 2016 Date Modified: Aug 23, 2016
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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IMC Professional Informational Interviews

This assignment is designed to help students begin to understand the value of conducting informational interviews as a career... see more
Material Type: Assignment
Author: Theresa Clarke
Date Added: Jul 25, 2016 Date Modified: Jul 27, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introducing Marketing

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the... see more
Material Type: Open Textbook
Author: John Burnett
Date Added: Jul 15, 2016 Date Modified: Jul 17, 2016
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Good quality material; may be reviewed
avg: 4 rating

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Internet Marketing: A Highly Practical Guide to Every Aspect of Internet Marketing

This textbook focuses on a specific internet marketing tools, including the basics of internet marketing, websites as... see more
Material Type: Open Textbook
Author: Alex Trengove Jones, Anna Malczyk, Justin Beneke
Date Added: Jul 11, 2016 Date Modified: Jul 17, 2016
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Essentials of Marketing

This is a free textbook offered by BookBoon.Marketing aims at finding out what consumers want, then planning and developing a... see more
Material Type: Open Textbook
Author: Manmohan Joshi
Date Added: Jun 28, 2016 Date Modified: Jul 02, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Good quality material; may be reviewed
avg: 4 rating

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Boost Your Profile In Print - How to sell your expertise by writing books and articles

This is a free textbook offered by BookBoon.This book sets out the principles of how to get yourself into print – a way to... see more
Material Type: Open Textbook
Author: Patrick Forsyth
Date Added: Jun 28, 2016 Date Modified: Jul 02, 2016
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Good quality material; may be reviewed
avg: 4 rating

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