MERLOT Materials

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1-24 of 37 results for discipline "Marketing"

An assignment about using Google AdWords.  As a pre-requisite, students need access to a website that does not currently... see more

This is an exercise that shows how to install and use the All In One SEO Pack in WordPress.  The exercise assumes that... see more

This assignment evaluates Positioning Theory (Trout and Ries) and applies it to LinkedIn. It is a simple application of... see more

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes... see more

A short assignment whereby students use Twitter for one hour.

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.  

A short exercise that walks through the steps associated with installing a CAPTCHA on a WordPress blog.  

Step-by-step instructions on getting a website started in WordPress.  It assumes that students have their own domain name... see more

To acquire hands-on experience working in groups to develop and track a short e-mail marketing newsletter using... see more

This exercise walks students through the steps associated with purchasing a domain name and getting web (blog) hosting... see more

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more

If you plan on using Google Analytics, you will need a privacy policy on your website to ensure you are not violating... see more

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.... see more

An assignment to help students develop their LinkedIn profile for professional networking purposes. 

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  

This is an in-class activity used to demonstrate the life time value of customer satisfaction.  

This activity is based around a free Excel template for quickly and easily running cluster analysis that is available... see more

An assignment to help students become professionally certified in HootSuite, a social media management system.

This assignment is designed to help students begin to understand the value of conducting informational interviews as a... see more

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant... see more

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local... see more

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case... see more

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel... see more

This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to determine which... see more