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MERLOT II

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Materials 1 - 10 shown of 613 results

Risk and Crisis Communication

This is a free book offered by  BookBoon.Organizations face an array of risks that may escalate to crises. Strategic... see more
Material Type: Open Textbook
Author: Kelli Lynn Fellows
Date Added: Apr 13, 2016 Date Modified: Apr 13, 2016
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CAREERS IN ADVERTISING

'Advertising is a dynamic industry that combines analysis with imagination to shape the way people purchase products and... see more
Material Type: Reference Material
Author: Doug Jones, Wes Ricketts
Date Added: Apr 09, 2016 Date Modified: Apr 09, 2016
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Mass Communication, Media, and Culture

This book’s title tells its intent. It is written to help you understand media and culture. The media and culture are so much... see more
Material Type: Open Textbook
Author: Jack Lule
Date Added: Apr 06, 2016 Date Modified: Apr 06, 2016
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Marketing Principles

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary. It... see more
Material Type: Open Textbook
Author: Jeff Tanner, Mary Anne Raymond
Date Added: Apr 06, 2016 Date Modified: Apr 06, 2016
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Culture and Media

Whether through newspaper advertisements, live television broadcasts, or integrated Internet marketing, media industry... see more
Material Type: Open Textbook
Author: Jack Lule
Date Added: Apr 04, 2016 Date Modified: Apr 04, 2016
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Creating Services and Products

This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business models... see more
Material Type: Open Textbook
Author: Unknown
Date Added: Apr 04, 2016 Date Modified: Apr 04, 2016
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Basics of Product Liability, Sales, and Contracts

Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and regulatory... see more
Material Type: Open Textbook
Author: Don Mayer, Daniel M. Warner, George J. Siedel, Jethro K. Lieberman
Date Added: Apr 04, 2016 Date Modified: Apr 04, 2016
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An Introduction to Organizational Communication

The field of organizational communication has undergone an interesting history over the past century. Starting out as simple... see more
Material Type: Open Textbook
Author: Jason S. Wrench, Narissra Punyanunt-Carter
Date Added: Apr 04, 2016 Date Modified: Apr 25, 2016
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Advertising Campaigns: Start to Finish

Advertising can be fun. A great ad can bring tears to your eyes. Another piece can be obnoxious. Ads influence our desires... see more
Material Type: Open Textbook
Author: Michael R. Solomon, Lisa Duke Cornell, Amit Nizan
Date Added: Apr 04, 2016 Date Modified: Apr 04, 2016
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All Types of Database Providers In India, Delhi

If you need any types of database then Let me know I have various types of categories for database with email ids and Mobile... see more
Material Type: Social Networking Tool
Author: starmedia sms
Date Added: Mar 04, 2016 Date Modified: Mar 08, 2016
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