MERLOT Materials

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Because International, a non-profit organization founded by Kenton Lee, have created an innovative shoe: an adjustable... see more

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and... see more

Welcome to the textbook for Engineering Technical Communications courses at The Ohio State University.  Our aim in... see more

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in... see more

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business... see more

This textbook provides context and essential concepts across the entire range of legal issues with which managers and... see more

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying... see more

How can you take advantage of social media? How can beginners build a proper social media presence fast? Read and follow... see more

White paper that discusses the role of big data, and determining which information can potentially provide value to your... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

Virtual Reality (VR) and Augmented Reality (AR) are technologies which have the potential to transform the way we work,... see more

Immediately receive all the knowledge you need to use, make money, share, create and be an expert in the world of social... see more

Degreed (Degreed For Me) is a free life-long learning platform that organizes Open Educational Resources (step-by-step... see more

mobileFUSED lead generation company in Arizona is a leader in inbound mobile marketing since 2011. It provides pay per... see more

This is an exercise that enables students to reflect upon their client-based group marketing project experience and... see more

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay... see more

Internet marketing is the buzz word these days. Everybody wants a piece of it and everybody wants their brand to go... see more

This site contains a series of written tutorials that could easily be used as a Principle of Marketing textbook.  The... see more

Hundreds of downsized journalists are watering community media deserts by launching hyperlocal news startups. Scores of... see more

MyTutorials.com was established to provide business owners and entrepreneurs an easy-to-use online platform that could... see more

This video selects some quotes from Steve Jobs. The presenter demonstrates how these comments are applied to branding