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MERLOT II

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Materials 1 - 10 shown of 460 results

Advertising Literacy

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Sep 24, 2001 Date Modified: Oct 03, 2017
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Peer Review for material titled "Advertising Literacy"
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4.4 average rating
User Rating 4.4 user rating
Discussion (3 Comments)
In (15)  Bookmark Collections
Course ePortfolios (none)
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Marketing Exercises on the Net

This free site provided by Irwin McGraw-Hill offers a group of exercises for various Marketing topics. For each topic (i.e.... see more
Material Type: Drill and Practice
Author: Irwin McGraw-Hill
Date Added: Jun 20, 2001 Date Modified: Feb 20, 2018
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Peer Review for material titled "Marketing Exercises on the Net"
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About this material:
Peer review 4.9 rating
Peer Reviews 4.9 rating
User review 2.15 average rating
User Rating 2.15 user rating
Discussion (2 Comments)
In (13)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
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Media and Cultural Theory

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more
Material Type: Open (Access) Textbook
Author: Stephen Hill, Bevis Fenner
Date Added: Jan 12, 2011 Date Modified: Jun 29, 2017
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
eTextbook Reviews (4)
User review 1 average rating
User Rating 1 user rating
Discussion (none)
In (11)  Bookmark Collections
In (5)  Course ePortfolios
Learning Exercises (none)
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Great Ideas for Teaching Marketing

This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing professors. ... see more
Material Type: Collection
Author: South-Western Publishing
Date Added: Aug 31, 2001 Date Modified: Feb 17, 2018
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About this material:
Peer review 4.73 rating
Peer Reviews 4.73 rating
User review 3.85 average rating
User Rating 3.85 user rating
Discussion (4 Comments)
In (19)  Bookmark Collections
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Advertising: It's Everywhere

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in a... see more
Material Type: Drill and Practice
Author: Mike Bassett
Date Added: May 04, 2002 Date Modified: Oct 03, 2017
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4.33 average rating
User Rating 4.33 user rating
Discussion (none)
In (14)  Bookmark Collections
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Best Global Brand

Listing of the top 100 brands and their ranking.
Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Jan 14, 2015
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
In (3)  Bookmark Collections
Course ePortfolios (none)
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How Product Placement Works

This site provides some background on product placement in movies and television. There are a number of examples from these... see more
Material Type: Tutorial
Author: Katherine Neer
Date Added: Oct 02, 2004 Date Modified: Jun 19, 2012
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (3)  Bookmark Collections
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Learning Exercises (1)
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Is Innocent's Halo Slipping?

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more
Material Type: Case Study
Author: Jim Riley
Date Added: Jul 01, 2007 Date Modified: Jun 21, 2017
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (2 Comments)
In (2)  Bookmark Collections
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Marketing Principles

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary. It... see more
Material Type: Open (Access) Textbook
Author: Unknown
Date Added: Apr 06, 2016 Date Modified: Feb 14, 2018
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4.75 average rating
User Rating 4.75 user rating
Discussion (none)
In (1)  Bookmark Collections
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Mathematical Marketing

According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more
Material Type: Open (Access) Textbook
Author: Charles F. Hofacker
Date Added: Jan 05, 2011 Date Modified: Dec 04, 2017
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Peer review 5 rating
Peer Reviews 5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (none)
In (1)  Bookmark Collections
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