MERLOT Materials

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1-24 of 462 results for Materials Submitted by Cathy Swift

According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more

This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing... see more

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in... see more

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This site includes links to various issues concerning Coca Cola's advertising. There are actual videos of the ads that... see more

This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth... see more

This is a collection of useful articles on branding strategy from the team at Henley Management Centre, in the U.K.

Listing of the top 100 brands and their ranking.

This study views the role of mid-life and older consumers in the nation's economy and the challenges they face as... see more

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more

This is a free textbook offered by BookBoon. 'What is effective communication and how can it be put into practice in... see more

This site contains cigarette ads from the 1940s and 1950s. These can be used in an Advertising class in discussions on... see more

This site is a tutorial on determining information about a company's market. The six "angles" of competition have six key... see more

This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book, Manuscript, and... see more

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and... see more

This is a free, online textbook offered by Book Boon.  There seems a need for a research book which can cover the... see more

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1.... see more

Although designed for students studying Food Technology, this site would be good for a general marketing or consumer... see more

This is a free book offered by BookBoon. 'This book provides a refreshing introduction to the three fascinating and... see more

This site includes copies of and information about 7,000 advertisements printed in U.S. and Canadian newspapers and... see more

This website contains links to historical ads from five main subject categories: Beauty and Hygiene, Radio, Television,... see more

This site provides some background on product placement in movies and television. There are a number of examples from... see more