MERLOT Materials
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- Advertising (210)
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This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more
According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more
An assignment about using Google AdWords. As a pre-requisite, students need access to a website that does not currently... see more
This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more
CasePlace.org is a free, practical on-line resource for up-to-date case studies, syllabi and innovating teaching... see more
Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999.... see more
This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more
This lesson plan contains numerous activities for students to explore the spread of American culture throughout the... see more
The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are... see more
All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.
'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more
This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more
"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more
This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing... see more
This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in... see more
Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and... see more
Be the CEO of a fictional toy manufacturer and manage conflicts between traditional and web distribution channels. Used... see more
I have decided to develop and provide a free marketing simulation game for lecturers and instructors. One of the... see more
This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text... see more
This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more
This exercise enables the student to develop a routing schedule for the salesperson's territory. Students are asked to... see more
A variety of tips and resources for instructors teaching the Google Online Marketing Challenge as part of their course.
