MERLOT Materials
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This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many... see more
This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more
According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more
An assignment about using Google AdWords. Â As a pre-requisite, students need access to a website that does not currently... see more
This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more
CasePlace.org is a free, practical on-line resource for up-to-date case studies, syllabi and innovating teaching... see more
The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are... see more
This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more
This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing... see more
This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more
This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in... see more
Be the CEO of a fictional toy manufacturer and manage conflicts between traditional and web distribution channels. Used... see more
This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text... see more
This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more
This exercise enables the student to develop a routing schedule for the salesperson's territory. Students are asked to... see more
This site includes links to various issues concerning Coca Cola's advertising. There are actual videos of the ads that... see more
This is an exercise that shows how to install and use the All In One SEO Pack in WordPress. The exercise assumes that... see more
Shaun Rein, Managing Director of the China Market Research Group, discusses efforts by major U.S. companies to focus on... see more
This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth... see more