MERLOT Materials

This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more

According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more

An assignment about using Google AdWords. As a pre-requisite, students need access to a website that does not currently... see more

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more

CasePlace.org is a free, practical on-line resource for up-to-date case studies, syllabi and innovating teaching... see more

This lesson plan contains numerous activities for students to explore the spread of American culture throughout the... see more

The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are... see more

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing... see more

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in... see more

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and... see more

Be the CEO of a fictional toy manufacturer and manage conflicts between traditional and web distribution channels. Used... see more

This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text... see more

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This exercise enables the student to develop a routing schedule for the salesperson's territory. Students are asked to... see more

A variety of tips and resources for instructors teaching the Google Online Marketing Challenge as part of their course.

This project, funded by the Duke University Endowment Library, offers a database of more than 7,000 images of... see more

This is a commercial site that enables the student to learn to write a best selling brief, create a brand, and position a... see more

This is an article that proposes to tell "how an army of admen battle to define and protect the true nature of the Jolly... see more

This is a free, online textbook offered by Book Boon. 'Affiliate marketing is a marketing approach where other people... see more

This is an exercise that shows how to install and use the All In One SEO Pack in WordPress. The exercise assumes that... see more