MERLOT Materials

This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many... see more

This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more

According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more

An assignment about using Google AdWords.  As a pre-requisite, students need access to a website that does not currently... see more

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more

CasePlace.org is a free, practical on-line resource for up-to-date case studies, syllabi and innovating teaching... see more

The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are... see more

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more

This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing... see more

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in... see more

Be the CEO of a fictional toy manufacturer and manage conflicts between traditional and web distribution channels. Used... see more

This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text... see more

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This exercise enables the student to develop a routing schedule for the salesperson's territory. Students are asked to... see more

This is an exercise that shows how to install and use the All In One SEO Pack in WordPress.  The exercise assumes that... see more

Shaun Rein, Managing Director of the China Market Research Group, discusses efforts by major U.S. companies to focus on... see more

This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth... see more

This is a collection of useful articles on branding strategy from the team at Henley Management Centre, in the U.K.

Full of excellent educational resources in video format.

Listing of the top 100 brands and their ranking.

This study views the role of mid-life and older consumers in the nation's economy and the challenges they face as... see more

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more