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MERLOT II

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Materials 1 - 8 shown of 8 results

Strategic Marketing Measurement | Sloan School of Management

Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize... see more
Material Type: Online Course
Author: Unknown
Date Added: May 12, 2016 Date Modified: Jul 27, 2016
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Peer review 2.25 rating
Peer Reviews 2.25 rating
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15.810 Marketing Management | Sloan School of Management

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with... see more
Material Type: Online Course
Author: Unknown
Date Added: May 12, 2016 Date Modified: Jul 06, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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15.810 Marketing Management | Sloan School of Management

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires.... see more
Material Type: Online Course
Author: Unknown
Date Added: May 12, 2016 Date Modified: Aug 15, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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21A.336 Marketing, Microchips and McDonalds: Debating Globalization

Everyday we are bombarded with the word "global" and encouraged to see globalization as the quintessential transformation of... see more
Material Type: Online Course
Author: Prof. Christine Walley
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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Center for Social Media at American University

The mission statement for the Center for Social Media states that it "showcases and analyzes strategies to use media as... see more
Material Type: Reference Material
Author: American University (Washington, D.C.). Center for Social Media
Date Added: Aug 03, 2016 Date Modified: Aug 23, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Internet Marketing: A Highly Practical Guide to Every Aspect of Internet Marketing

This textbook focuses on a specific internet marketing tools, including the basics of internet marketing, websites as... see more
Material Type: Open Textbook
Author: Alex Trengove Jones, Anna Malczyk, Justin Beneke
Date Added: Jul 11, 2016 Date Modified: Jul 17, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introduction to Marketing

Professor John Hauser at MIT�s Sloan School of Management presents this online course as an �introduction to the theory... see more
Material Type: Online Course
Author: Hauser, John R.
Date Added: Aug 03, 2016 Date Modified: Aug 15, 2016
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Marketing Terms Dictionary

The American Marketing Association provides this glossary of over 4,000 marketing terms on their website. Using their browse... see more
Material Type: Reference Material
Author: American Marketing Association
Date Added: Aug 03, 2016 Date Modified: Aug 15, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

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