This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is...
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This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is concerns Advertising Literacy and Advertising Techniques. There is some course content provided as well as examples of print and video ads to illustrate the concepts.
Material Type:
Presentation
Author:
Terry Dugas
Date Added:
Sep 24, 2001
Date Modified:
Jun 13, 2016
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Select this link to open drop down to add material Advertising Literacy to your Bookmark Collection or Course ePortfolio
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This is a lesson plan that has students study specific techniques that are used in advertising, identify specific techniques...
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This is a lesson plan that has students study specific techniques that are used in advertising, identify specific techniques in collected advertisements, and discuss the nature of advertising.
Material Type:
Presentation
Author:
Unknown
Date Added:
Nov 06, 2004
Date Modified:
Jun 10, 2015
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Select this link to open drop down to add material Anatomy of an Ad: An Analysis of Advertising Techniques to your Bookmark Collection or Course ePortfolio
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This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be...
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This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be reached through the media. Learning objectives are provided as well as links to supplemental information.
Material Type:
Presentation
Author:
Jane Tallim
Date Added:
Nov 06, 2004
Date Modified:
Jun 10, 2015
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Select this link to open drop down to add material Magazine Production to your Bookmark Collection or Course ePortfolio
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This is a lesson plan that examines the use of sex in advertising. The plan includes overheads and a guideline for...
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This is a lesson plan that examines the use of sex in advertising. The plan includes overheads and a guideline for discussion. Additionally, there are a variety of links to ads that can be discussed.
Material Type:
Presentation
Author:
Connie Landry
Date Added:
May 04, 2002
Date Modified:
Jun 10, 2015
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Select this link to open drop down to add material Sex in Advertising to your Bookmark Collection or Course ePortfolio
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An example of a student report written in response to an assignment to read a book and then teach the class about How to Plan...
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An example of a student report written in response to an assignment to read a book and then teach the class about How to Plan Advertising. It also includes a YouTube presentation and questions for discussion.
Material Type:
Presentation
Author:
Steve Bayley
Date Added:
Apr 27, 2012
Date Modified:
Feb 26, 2016
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Select this link to open drop down to add material Student Ad Book Presentations: How To Plan Advertising to your Bookmark Collection or Course ePortfolio
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Students read propaganda techniques (taken from a book)and use them to design an advertising brochure (from an interactive...
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Students read propaganda techniques (taken from a book)and use them to design an advertising brochure (from an interactive web site).
Material Type:
Presentation
Author:
Unknown
Date Added:
Jul 01, 2008
Date Modified:
Jun 10, 2015
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Select this link to open drop down to add material Advertising Project Reference LIB740 to your Bookmark Collection or Course ePortfolio
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This is a mini-lecture about the different variables that can affect the results of an advertising campaign—from ad copy to...
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This is a mini-lecture about the different variables that can affect the results of an advertising campaign—from ad copy to the weather. Designed for small businesses, the suggestion is that each message in each medium should be examined to find the best vehicle for promoting a product. This comes from a book that is available for sale, but this part is free.
Material Type:
Presentation
Author:
Adams Media
Date Added:
Aug 09, 2005
Date Modified:
Nov 17, 2015
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Select this link to open drop down to add material Choosing Advertising Mediums to your Bookmark Collection or Course ePortfolio
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Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999. ...
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Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999. Current version is delivered as CD-ROM with website as backup.
Material Type:
Presentation
Author:
Terry Dugas
Date Added:
Jun 01, 2000
Date Modified:
Jun 10, 2015
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Select this link to open drop down to add material Media and Culture to your Bookmark Collection or Course ePortfolio
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This is a transcript of a segment on the NewsHour with Jim Lehrer in which Jeffrey Kaye of KCET Los Angeles looks at the...
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This is a transcript of a segment on the NewsHour with Jim Lehrer in which Jeffrey Kaye of KCET Los Angeles looks at the tobacco industry?s lawsuit against the state of California over controversial anti-smoking ads. There are also links to the segment in streaming video and RealAudio.
Material Type:
Presentation
Author:
PBS
Date Added:
Aug 26, 2004
Date Modified:
Nov 24, 2015
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Select this link to open drop down to add material Smoke and Fire: Anti-Smoking Ads to your Bookmark Collection or Course ePortfolio
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This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of...
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This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of Communication at Washington State University. It covers consumer psychology, tricks of the advertising trade, the use of sex appeal in advertising and human reactions to advertisements. A bibliography of other readings in this field is given at the end.
Material Type:
Presentation
Author:
Richard Taflinger
Date Added:
Jul 13, 2004
Date Modified:
Jun 10, 2015
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Select this link to open drop down to add material Taking ADvantage to your Bookmark Collection or Course ePortfolio
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