MERLOT Materials
Show results for
Filter by
- Advertising (17)
- Business Marketing (5)
- Consumer Behavior (12)
- General (31)
- International (4)
- Market Research (5)
- Sales (6)
This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more
Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999.... see more
This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of... see more
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more
Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provides a general idea of what... see more
A 3 1/2 minute video from eMarketer research analysist David Hallerman
This 3 1/2 minute video introduces the concept of Content Marketing, along with providing examples.
This is a lesson plan that has students study specific techniques that are used in advertising, identify specific... see more
This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be... see more
RealView Imaging is pioneering the field of interactive live holography, creating new dimensions for Augmented Reality.... see more
This is a lesson plan that examines the use of sex in advertising. The plan includes overheads and a guideline for... see more
An example of a student report written in response to an assignment to read a book and then teach the class about How to... see more
Students read propaganda techniques (taken from a book)and use them to design an advertising brochure (from an... see more
This is a mini-lecture about the different variables that can affect the results of an advertising campaign—from ad copy... see more
This is a transcript of a segment on the NewsHour with Jim Lehrer in which Jeffrey Kaye of KCET Los Angeles looks at the... see more