MERLOT Materials

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This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more

An assignment about using Google AdWords.  As a pre-requisite, students need access to a website that does not currently... see more

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in... see more

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This site contains cigarette ads from the 1940s and 1950s. These can be used in an Advertising class in discussions on... see more

This guide outlines a process for developing publications for people with limited-literacy skills. The process was... see more

This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book, Manuscript, and... see more

This site includes copies of and information about 7,000 advertisements printed in U.S. and Canadian newspapers and... see more

This website contains links to historical ads from five main subject categories: Beauty and Hygiene, Radio, Television,... see more

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more

This is a free course offered by the Saylor Foundation. 'The purpose of this course, as governed by the textbook at its... see more

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more

Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999.... see more

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost.... see more

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more

Harper's Weekly was a popular illustrated periodical in 19th century America, with circulation figures regularly topping... see more

Adflip.com is the world's largest searchable database of classic print ads, representing pop culture through the decades.... see more

"Psych Experiments is an on-line cognitive and social psychology laboratory site that has been developed with funding... see more

This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of... see more

This is an outline for preparation for an interview. Topics included are The Formal Interview, General Interview... see more

This site includes links to various issues concerning Coca Cola's advertising. There are actual videos of the ads that... see more