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MERLOT II

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Materials 1 - 10 shown of 12 results

Advertising Literacy

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Sep 24, 2001 Date Modified: Jun 13, 2016
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Peer Review for material titled "Advertising Literacy"
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4.75 average rating
User Rating 4.75 user rating
Discussion (3 Comments)
In (13)  Bookmark Collections
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Anatomy of an Ad: An Analysis of Advertising Techniques

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific techniques... see more
Material Type: Presentation
Author: Unknown
Date Added: Nov 06, 2004 Date Modified: Jun 10, 2015
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Peer Review for material titled "Anatomy of an Ad: An Analysis of Advertising Techniques"
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About this material:
Peer review 3.8 rating
Peer Reviews 3.8 rating
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In (2)  Bookmark Collections
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Magazine Production

This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be... see more
Material Type: Presentation
Author: Jane Tallim
Date Added: Nov 06, 2004 Date Modified: Jun 10, 2015
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About this material:
Peer review 3.8 rating
Peer Reviews 3.8 rating
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In (2)  Bookmark Collections
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Sex in Advertising

This is a lesson plan that examines the use of sex in advertising. The plan includes overheads and a guideline for... see more
Material Type: Presentation
Author: Connie Landry
Date Added: May 04, 2002 Date Modified: Jun 10, 2015
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About this material:
Peer review 3.1 rating
Peer Reviews 3.1 rating
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In (6)  Bookmark Collections
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Student Ad Book Presentations: How To Plan Advertising

An example of a student report written in response to an assignment to read a book and then teach the class about How to Plan... see more
Material Type: Presentation
Author: Steve Bayley
Date Added: Apr 27, 2012 Date Modified: Feb 26, 2016
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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Advertising Project Reference LIB740

Students read propaganda techniques (taken from a book)and use them to design an advertising brochure (from an interactive... see more
Material Type: Presentation
Author: Unknown
Date Added: Jul 01, 2008 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Choosing Advertising Mediums

This is a mini-lecture about the different variables that can affect the results of an advertising campaign—from ad copy to... see more
Material Type: Presentation
Author: Adams Media
Date Added: Aug 09, 2005 Date Modified: Nov 17, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Media and Culture

Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999. ... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Jun 01, 2000 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Discussion (3 Comments)
In (8)  Bookmark Collections
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Smoke and Fire: Anti-Smoking Ads

This is a transcript of a segment on the NewsHour with Jim Lehrer in which Jeffrey Kaye of KCET Los Angeles looks at the... see more
Material Type: Presentation
Author: PBS
Date Added: Aug 26, 2004 Date Modified: Nov 24, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Taking ADvantage

This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of... see more
Material Type: Presentation
Author: Richard Taflinger
Date Added: Jul 13, 2004 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
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