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1-14 of 14 results for Materials Submitted by Theresa Clarke

An assignment about using Google AdWords.  As a pre-requisite, students need access to a website that does not currently... see more

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good... see more

A compilation of online resources that can be used in courses such as integrated marketing communications (IMC),... see more

Information about promotion for an introductory marketing course.

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans... see more

This assignment is designed to help students begin to understand the value of conducting informational interviews as a... see more

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.

The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been... see more

A collection of resources on how to create ads.  

A short 20-question multiple choice quiz taking five minutes to complete.  It provides test-takers with an idea of how... see more

This site contains 35+ online, interactive quizzes that primarily involve matching a product slogan with the product.... see more

An example of a student report written in response to an assignment to read a book and then teach the class about How to... see more

Choices II is a useful source of information for marketing and advertising professionals as well as students in these... see more