MERLOT Materials

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This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and... see more

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business... see more

In today’s multichannel and multi-device world, the content demands placed on a business can be incredibly complex – and... see more

Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provides a general idea of what... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

This 3 1/2 minute video introduces the concept of Content Marketing, along with providing examples.

Good writing skills are important in today’s competitive work environment. This is especially the case for... see more

RealView Imaging is pioneering the field of interactive live holography, creating new dimensions for Augmented Reality.... see more

The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand... see more

This is a free textbook offered by BookBoon. Web 2.0 applications and social media have provided new venues for... see more

This is a free textbook offered by BookBoon. Marketing Communications is a basic textbook from which the reader could... see more

Based on a series of case studies of globally distributed media and their reception in different parts of the... see more

The mission statement for the Center for Social Media states that it "showcases and analyzes strategies to use media as... see more

This assignment is designed to help students begin to understand the value of conducting informational interviews as a... see more

This is a free textbook offered by BookBoon. We have all hear of PR but how many of us know what it involves? Can we do... see more

'Advertising is a dynamic industry that combines analysis with imagination to shape the way people purchase products and... see more

This book’s title tells its intent. It is written to help you understand media and culture. The media and culture are so... see more

Whether through newspaper advertisements, live television broadcasts, or integrated Internet marketing, media industry... see more

This book was previously published by Flat World Knowledge as Launch!  Advertising and Promotion in Real Time, and is now... see more

'Please note that this app is for AdWords Express, and it will not work for AdWords accounts. AdWords Express helps you... see more

In 2012, Maxim Kamanin, a Russian inventor, developed the 3D Computer Monitor Displair based on observing the Northern... see more

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more