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MERLOT II

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Materials 1 - 10 shown of 137 results

What is intelligent content, and how can it future-proof your content marketing?

In today’s multichannel and multi-device world, the content demands placed on a business can be incredibly complex... see more
Material Type: Reference Material
Author: Rebecca Sentance
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Content Marketing: The Basics

Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provides a general idea of what... see more
Material Type: Presentation
Author: Unknown
Date Added: Oct 10, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Coca-Cola Content 2020 Part Two

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more
Material Type: Presentation
Author: Content Media
Date Added: Oct 10, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Coca-Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more
Material Type: Presentation
Author: Cognitive Media
Date Added: Oct 10, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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What is Content Marketing?

This 3 1/2 minute video introduces the concept of Content Marketing, along with providing examples.
Material Type: Presentation
Author: Interact Media
Date Added: Oct 10, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Writing for Strategic Communication Industries

Good writing skills are important in today’s competitive work environment. This is especially the case for... see more
Material Type: Open (Access) Textbook
Author: Jasmine Roberts
Date Added: Apr 17, 2017 Date Modified: May 04, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

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RealView AR Labs: Deep Perception(tm) Live Holography

RealView Imaging is pioneering the field of interactive live holography, creating new dimensions for Augmented Reality.... see more
Material Type: Presentation
Author: RealView Imaging Project Team
Date Added: Mar 19, 2017 Date Modified: Sep 01, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User review 3 average rating
User Rating 3 user rating
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Integrated Marketing Communications: Tools

The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand being... see more
Material Type: Drill and Practice
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Sep 21, 2017
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4 average rating
User Rating 4 user rating
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Web 2.0 and Social Media

This is a free textbook offered by BookBoon.Web 2.0 applications and social media have provided new venues for businesses to... see more
Material Type: Open (Access) Textbook
Author: Roger McHaney, David Sachs
Date Added: Oct 04, 2016 Date Modified: Oct 08, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Marketing Communications

This is a free textbook offered by BookBoon.Marketing Communications is a basic textbook from which the reader could learn... see more
Material Type: Open (Access) Textbook
Author: Olujimi Olusola Kayode
Date Added: Oct 04, 2016 Date Modified: Nov 06, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 4 average rating
User Rating 4 user rating
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