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MERLOT II

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Materials 1 - 10 shown of 85 results

Advertising Literacy

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Sep 24, 2001 Date Modified: Jun 09, 2015
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Peer Review for material titled "Advertising Literacy"
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4.67 average rating
User Rating 4.67 user rating
Discussion (3 Comments)
In (12)  Bookmark Collections
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Advertising: It's Everywhere

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in a... see more
Material Type: Drill and Practice
Author: Mike Bassett
Date Added: May 04, 2002 Date Modified: Jun 10, 2015
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Discussion (none)
In (11)  Bookmark Collections
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Media and Cultural Theory

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more
Material Type: Open Textbook
Author: Stephen Hill, Bevis Fenner
Date Added: Jan 12, 2011 Date Modified: Sep 03, 2015
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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In (3)  Bookmark Collections
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Campaigns That Have Made a Difference

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected campaigns... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jul 13, 2004 Date Modified: Feb 12, 2015
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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In (4)  Bookmark Collections
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Case Studies on the Tobacco Industry

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at the... see more
Material Type: Case Study
Author: The Centre for Tobacco Control Research
Date Added: Jul 27, 2004 Date Modified: Jun 10, 2015
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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In (1)  Bookmark Collections
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Launch! Advertising and Promotion in Real Time

״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more
Material Type: Open Textbook
Author: Lisa Duke Cornell, Michael R. Solomon, Amit Nizan
Date Added: Feb 15, 2010 Date Modified: Jul 23, 2015
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Controversy in Advertising - the Pornography Debate

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads. ... see more
Material Type: Case Study
Author: Media Awareness Network
Date Added: May 04, 2002 Date Modified: Jun 10, 2015
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About this material:
Peer review 4.6 rating
Peer Reviews 4.6 rating
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Ad-Flip

Adflip.com calls itself "the world's largest searchable database of classic print ads." One can search by category, by... see more
Material Type: Collection
Author: adflip.com
Date Added: Apr 19, 2002 Date Modified: Jun 13, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Discussion (none)
In (4)  Bookmark Collections
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Public Service Advertising - Case Studies

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational... see more
Material Type: Case Study
Author: Goodwill Communications
Date Added: May 07, 2002 Date Modified: Feb 03, 2012
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
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In (4)  Bookmark Collections
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The Webby Awards

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web sites.... see more
Material Type: Collection
Author: International Data Group
Date Added: Jun 21, 2001 Date Modified: Sep 04, 2013
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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