MERLOT Materials

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1-24 of 96 results for Materials Submitted by Cathy Swift

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in... see more

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This site contains cigarette ads from the 1940s and 1950s. These can be used in an Advertising class in discussions on... see more

This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book, Manuscript, and... see more

This site includes copies of and information about 7,000 advertisements printed in U.S. and Canadian newspapers and... see more

This website contains links to historical ads from five main subject categories: Beauty and Hygiene, Radio, Television,... see more

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more

This is a free course offered by the Saylor Foundation. 'The purpose of this course, as governed by the textbook at its... see more

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost.... see more

Harper's Weekly was a popular illustrated periodical in 19th century America, with circulation figures regularly topping... see more

Adflip.com is the world's largest searchable database of classic print ads, representing pop culture through the decades.... see more

This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of... see more

This is an outline for preparation for an interview. Topics included are The Formal Interview, General Interview... see more

This site includes links to various issues concerning Coca Cola's advertising. There are actual videos of the ads that... see more

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected... see more

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at... see more

"This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads.... see more

Adflip.com calls itself "the world's largest searchable database of classic print ads." One can search by category, by... see more

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your... see more

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web... see more

"Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a... see more