MERLOT Materials

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will... see more

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more

This is an activity which demonstrated hemispherical lateralization.

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.