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MERLOT II

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Materials 1 - 5 shown of 5 results

Using PRIZM Look-up to Identify Consumer Markets

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Apr 17, 2013
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Peer Review for material titled "Using PRIZM Look-up to Identify Consumer Markets"
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (1)  Bookmark Collections
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Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jul 23, 2015
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Peer Review for material titled "Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens"
User Rating for material titled "Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens"
Member Comments for material titled "Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens"
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
Course ePortfolios (none)
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Social Class Symbols

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Aug 21, 2014
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Peer Review for material titled "Social Class Symbols"
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
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Where Would Shoppers Go?

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will choose to... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Apr 27, 2015
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Name the Bookmark Collection to represent the materials you will add
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Peer Review for material titled "Where Would Shoppers Go?"
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
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Hemispheric Lateralization: Are You Left- or Right-Brained?

This is an activity which demonstrated hemispherical lateralization. 
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Apr 29, 2013
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Peer Review for material titled "Hemispheric Lateralization: Are You Left- or Right-Brained?"
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About this material:
Peer review 4.12 rating
Peer Reviews 4.12 rating
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