MERLOT Materials

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1-8 of 8 results for discipline "Consumer Behavior"

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.  

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.... see more

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to... see more

In this activity, students look at a simple output from a market share spreadsheet and attempt to interpret the results... see more

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will... see more

This is an activity which demonstrated hemispherical lateralization.