MERLOT Materials

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1-12 of 12 results for MERLOT Materials

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more

This article (11 March 2002) is by a freelance writer called Mickey Butts. Although on a humorous theme ? impulsive... see more

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates... see more

This presentation results from a group of travel experts who are now marketing to a younger audience than in the past.

'What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why... see more

This working paper on consumer behaviour (2002). In it, the authors, Ziv Carmon, Klaus Wertenbroch, and Marcel Zeelenberg... see more

This module is part of a course entitled Issues in Culture and Media. There are presentations, readings and assignments... see more